Bureau of Prisons
AGENCY
Accenture Federal
CLIENT
Bureau of Prisons
ROLE
Creative Direction
Design
Low employer brand awareness + negative perceptions had contributed to low interest among quality candidates. We established an impactful Employer Brand to attract, motivate, and retain qualified candidates. To drive awareness and enrollment, we created a full 360 recruitment campaign.
We used powerful testimony from mental health professionals. The campaign engaged our audience one-to-one while conveying the many benefits of a fulfilling career at the Federal Bureau of Prisons.
We captured candid moments of employees within their natural work settings, offering a glimpse into a typical day. This established the foundation for visually inspiring and captivating representations of each person's responsibilities.
Key results
17.9M
785K
11,831
Total Views
Total Ad Clicks
Job Applications
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© Jesse Darling 2023 / Creative Direction & Design