Cannes Lions
AGENCY
Accenture Song
CLIENT
Cannes Lions
ROLE
Art Direction
Design
Illustration
UX
Each year right after the Cannes Lions International Festival of Creativity, thousands of attendees are expected to create that daunting review deck for the agency Lunch ’n Learn. And all the rosé and yacht parties are not making it easier. So we stepped in and did everyone’s homework, to make the Cannes experience even better.
A senior team from Accenture Interactive attended nearly every session, interviewed thought leaders, and distilled a mountain of information, into an immersive mobile-friendly experience - The Digital Doggy Bag - a tasty take-home, containing a Week-in-Review wrap-up, plus six thought-provoking trends decks. The entire experience then was delivered to more than 13,000 attendees within 48 hrs after the closing ceremony, for, free.
Key Results
64%
72%
67%
2:42
Clickthrough
Pageviews
Downloads
Time on page average
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© Jesse Darling 2023 / Creative Direction & Design