Mercedes
AGENCY
Sapient Razorfish
CLIENT
Mercedes-Benz
ROLE
Art Direction
Design
UX
Since inventing the automobile, Mercedes-Benz has been renowned for producing some of the world's finest vehicles. In order to maintain their dominance, they recognized the need to master the constantly evolving digital landscape that affects the way people shop, buy, drive, own, or ride in their vehicles.
To achieve this, we collaborated with Mercedes-Benz to create a network of connected digital platforms that seamlessly link the real-world environments of cars and dealerships to the virtual spaces of their customers.
Using a flexible platform, an agile approach, and a responsive framework, we provided consistent, forward-thinking design solutions across every touchpoint — from the brand’s flagship American site to its build-your-own functionality, Inventory integration, and evolution toward online sales. All to serve the world’s most demanding drivers in an on-demand marketplace.
Credit: Razorfish New York, Wayne Fujita, Chelsea Andrews, Art Vaughan, Chris Grosser, Rob Stribley
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© Jesse Darling 2023 / Creative Direction & Design